I took Warren Tech's website through a complete redesign and overhaul, and the effectiveness of these changes has showed in the data. Traffic has increased and drop-offs have decreased. I did custom HTML and CSS coding, as well as integrated in external apps to improve end-user experience.

Regularly communicating with existing stakeholders was one of my biggest priorities at Warren Tech. Current customers (students/families) were our biggest advocates and marketers, and the activation of monthly newsletters showed the community was hungry for information, with open rates averaging well above 50%. Campaigns were built in MailChimp.

As lead content creator and graphic designer, marketing strategist and communications director, I spearheaded and manage all of Warren Tech's marketing campaigns. This is an example from the application opening campaign, created in Adobe Illustrator. 

I loved writing this guest blog for the November Project, using a voice that is true to my personal brand. Please forgive the formatting, and look more at the content (enjoying all of the LOST references, I hope).

Teresa needed a comprehensive platform for her vast journalistic experience. I took on the task of helping her pull together all of the work she had created over the years. By organizing and streamlining the content, we were better able to highlight Teresa's accomplishments, and her work has picked up significantly since we finished this project.

I drafted the script and designed the presentation for a much-needed 101 for Warren Tech. This has been an incredibly effective tool in marketing Warren Tech across other schools.

On the Employee Engagement Team at the Denver Museum of Nature and Science, I streamlined staff communications across the company by creating process for departments to submit information and events for company-wide consumption. The Employee Engagement team distributed these internal communications in high-traffic staff-only spaces, as well as over email, creating a one-stop shop for the most relevant news to employees on a monthly basis.

Jeremy needed a basic and compelling elevator pitch to send to potential clients. They copy for this project underwent many, many versions to arrive to direct and succinct messaging.

I had the great privilege of designing all of the wedding content for my brother and sister-in-law's wedding. It was fun taking a break from my usual work that so often tied to a complex organization to serve individual clients.